Fractional Ecommerce Leadership and Management
An ecommerce leader with more than 15 years’ experience in digital roles, across pure-play and multi-channel brands. Accelerate your business’ digital growth with valuable ecommerce expertise.
Skills and Expertise
Ecommerce Strategy
Elevate your ecommerce strategy with tailored guidance using insights and expertise to propel your business forward.
Working together to understand your business’ goals and creating a roadmap to success.
Including reaching the right people, converting them into customers, generating repeat purchases, and creating a smooth, enjoyable shopping experience.
Ecommerce Trading and Merchandising
Developing and implementing action plans to achieve sales and profit targets, and for managing the online lifecycle of products.
Supporting day-to-day trading and focusing on exceeding business goals.
Ensuring products are merchandised effectively to allow customers to find what they are looking for and increase conversions through continuously analysing and improving processes.
Digital Marketing and CRM
Executing strategies to attract the right customers, to promote products and to increase brand awareness.
Using data to optimise marketing campaigns and gain customer insights. Working with in-house teams and third-party agencies to assess campaign results and continuously improve.
Focusing on nurturing the relationship with customers to grow a strong and loyal customer database.
Conversion Rate Optimisation (CRO)
CRO is a core part of any successful ecommerce website. Improve your website performance through increased customer engagement, more conversions, increased revenue and improved return on investment (ROI).
Analysing user behaviour and data to optimise the journeys through your website in order to increase the overall conversion rate.
User Experience (UX)
Focusing on creating a better overall experience for visitors by enhancing usability, accessibility, and pleasure.
Using analytics and best practise to create intuitive and satisfying experiences which will help users to achieve their goals.
Enhancing the experience on both mobile and desktop environments and understanding how customers use different devices.
Ecommerce Operations and Fulfilment
Ensuring your ecommerce operations are working as efficiently as possible to support your objectives.
From managing orders, stock management, order fulfilment, shipping and delivery, and providing excellent customer service.
My aim
To understand the goals of your business and work together to build an ecommerce strategy to reach maximum digital growth.
I can help to fill your gaps in ecommerce whilst creating the foundations to accelerate your ecommerce business for the future.
I am a results focussed and personable leader who is passionate about delivering digital excellence.
Contact
Interested in working together? Fill out some information and I will be in touch shortly.